Charitky are...

In a variable and playful way it guarantees prolonged corporate promotion...

1) SOPHISTICATED LEAFLET
• sufficient space for communication of benefits with an area larger than one page of A5 format
• two levels of communication – essential outside, expanding inside

2) REFRESHING CHEERFUL CANDY
• minidragee with the taste of menthol (white), lime (green), raspberries (red), orange (orange) or lemon (yellow) repeatedly refreshes taste buds
• it is always handy – in a car, in a handbag, in a pocket

3) EFFICIENT TOY
• revives memories from childhood... everyone wants to puzzle out the ingenious way of opening up this unique patented container (‘telescopic drawers’)

4) COST COMPETITIVE with other advertising or promotional items:
• that communicate only branding, not any other benefits;
• whose practical functionality takes priority over the printing (often only a logo);
• whose price for the advertising message is not adequate;
• that cannot be eaten;
• that are mainly made in China.

5) ORIGINAL BRAND SUPPORT
• repeated viewing in a unique way strengthens awareness of brand and its benefits;
• a secondary visibility of a company in socially responsible PR through independent and intensive communication also by Charitky


WE GUARANTEE!
To whoever you give Charitky® in hands, you can be sure, that he or she will not open it just once, but ten, twenty times and your brand or advertising message will be always on view.

Social impact = help for children and support their development

• 12% of the price is directly donated to specific children and young people up to 18 years old through trusted non-profit organisations

• children physically or mentally challenged or disabled, socially or otherwise disadvantaged, children from socially disadvantaged families and others

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Non-profit organisations that together with Charitky help children’s development

Companies that through Charitky have already supported children’s development

Social impact = handmade production by people with disabilities

• Charitky® enables a social integration to people with disabilities, because they can personally participate in manual assembly of the product through certificated sheltered workshop or social enterprises

Charitky® shows that even a group of people with physical disabilities can be actively beneficial to future generations... for children!

Financial sustainability of its operation

Large or small company purchases Charitky® as a promotional item for any custom advertising message for x-CZK according to the ordered quantity.

An amount of 12 % of the price Charitky® always forwarded money directly and mainly to particular children through verified non-profit organisations.

The remaining financial resources obtained by this socially responsible promotion (88%) cover production cost and company’s margin, from which the rest of overhead costs are paid (i.e. further support and development of the concept of Charitky as a exemplary model of social business, payroll, administration, royalties, etc.).

Charities are 3 Greek goddesses = The Three Graces

The name was inspired by three Greek goddesses:

• Always as a trinity – there are three acts of kindness (to give, to receive, to return)
• They hold each other’s hands – the goodness as a chain passed from one hand to the other
• They represent joyfulness – happy is the one who gives as well as the one who receives
• They are young – a memory of goodness should not age
• They have transparent gowns – the goodness is not afraid of others’ gaze

Economically beneficial added value for companies or cost saving

1) 100% TAX-DEDUCTIBLE EXPENSE
• purchasing Charitky as a promotional item is fully tax-deductible, because the price does not exceed 400 CZK/pcs without VAT
• contribution which is intended for children, the company does not include in a 5% limit of profit before tax, because Charitky® is financially responsible for its handover.


2) BUSINESS PROMOTION AND PR IN CONNECTION WITH SOCIAL RESPONIBILITY
• a secondary visibility of a company in a socially responsible PR through independent and intensive communication also by Charitky®